Developing a Marketing Plan for Your Family Child Care Business - Marketing is much more than advertising.  Marketing is about strategically positioning your family child care business in the marketplace.  Use this marketing plan outline to help you build and maintain enrollment and tell your community about the importance and value of your child care program.

Who are my toughest competitors? - This easy-to-use competitive analysis worksheet can help you clarify your child care program’s mission and vision and help you figure out what makes your center unique and different from everyone else

Promoting the Benefits of your Child Care Program - Many child care providers can easily list the features of their programs, but they don’t always know how tell parents how their programs will meet the needs of parents and children.  This tool can help you figure out your program’s top benefits to parents and children.

Key Benefits Worksheet – Use this worksheet to figure out your program’s key benefits to parents and children.

A Dozen Low Cost Marketing Tips - Here are a dozen easy ways to build and maintain enrollment.

Marketing:  Tips and Tools to Guide the Marketing of Your Child Care Organization - Simply put, for marketing to occur, someone must have a need for your services and your business must have both the desire and ability to satisfy that need.  This self-study will help you develop a general understanding of marketing strategy.  It will help you develop an understanding of marketing as an integral part of your child care organization, not a separate activity.  You will also learn practical tips and tools to guide you in marketing your child care business.